Travelling in groups - a must for ants!

Why you never see a lone ant cruising in your kitchen.

And there you go, always travel in groups.  

The product is gum... now sell it.

All ads for gum:

Firstly, TV:

Then print:



And your winner? 

How not to see discounted hotel rooms...

So you are a company selling discounted hotel rooms online, umm, how would I go about marketing that product to the target market?  I know how I wouldn't do it.

Like this -

Possible drug use at the ad agency again... just maybe though.

Happy Birthday Mr Mandela! Viva Tata!

HAPPY BIRTHDAY OLD GUY!  WE LOVE YOU! 

Friday Music: Song vs Song

2 songs - which one you prefer? 

The Black Keys:

Linkin Park:

And the winner is - you tell us! 

In a village of 100 people.

I found this and thought it was quite an interesting idea.  It is a series of poster representing statistics of the world as if it was in a village of 100 people.  Simple idea and simple graphics, and awesome to see it all represented in a simple manner. 

Sometimes agency people drink before they work on a clients brief.

Sometimes agency people drink and take LSD before they work on a clients brief, and then you get this kind of thing.

I am not quite sure how it was signed off, but hey, it gave me a post. 

Gum anyone?  

I would rather be attacked by a pack of wide dogs...

If like me, you would rather be attacked by a pack of wild dogs than listen to a capella choir music, then this video is for you.  Put on your your flaming helmets and leather pants...

Believe it or not, this is the official chamber choir of the Helsinki Cathedral Congregation. 

And was it worth the 4 minutes? 

The new Viral on the Block

K Swiss together with their agency, 72andsunny have come up with this:

What you think?

How to create your very own QR code.

Just like this one...

It would have been a lot more fun if we had this massive blog laid out over numerous paragraphs explaining the complexities and skill involved in creating one of these strange looking barcodes, but here at Adeas101, we not about wasting time, so just go to this URl 

(I WANNA MAKE ONE!) and make your very own QR code, then make it your Facebook profile pic - your friends will envy you. 

2 Rules...

There are always only 2 rules.  And here they are. 

Did you get that?

The greatest ads for...

Beer!

Butter!

Greatness!

Nothing further to say!  I feel Great!

BBDO scoops some Cannes prizes.

BBDO has a gang sign, but why wouldnt they, they won at the Cannes Lions. 
Check Bizcommunity.com for all the info as well as radio ads that made this all happen.

Does your company have a gang sign? 

Nice work! 

Almost the weekend Music Mayhem

Unconventional, but well worth a listen...

How good?  I will tell you how good.  Bloody Good!

More than just an ad

Coca Cola have produced more than a product ad, they have stired up an emotion in me that makes me believe.  Goosebumps, Goose pimples, chicken acne, whatever you call it, I have it!

Spectacular stuff Coca Cola!

A little proudly South African inspiration for the day.

This is a brilliantly simple ad campaign for Clorets by a bunch of guys from Ogilvy Cape Town. Well done guys!

Check it out here @ adsoftheworld.com

The end of the world as we know it!

Courtesy of Axe Deodorant, please see below an instructional video on how to prepare for the end of the world in 2012.  Thanks Mayans!

I cant wait!

Packaging: Japanese style. Can you dig it?

Some examples of Japanese packaging:

Chocolate biscuit packagaing

I like it! 

Some kind of baked confectionary:

Are they boob flavour?  Hell, I will try it!

Lastly, Japanese condom wrappers:

Are these aimed at 13 year old girls?

Yip, its friday and it has music.

Tunes for your friday or little work and go home early day...

New Death Cab for Cutie - rocking!  

A Klein Saterdag Music Video!

I say, I say, I say these are awfully, um special.

This is how NOT to do a TV ad.  Just sit back and cringe at the uncreative, yet somewhat morbidly interesting thinking of these guys.

Hair styles, large! 

Addictive ambient!

Now if you've ever played this very simple game you will know how addictive it can be. I even have it as a Chrome app - Now imagine it in real life! Besides not letting anyone else have a go, I would be the guy shouting profanities if they dared to take it down.

Location Location Location

When placing an ad, remember position and placement is very imporant.  Your ad needs to be in the right enviroment and place... unlike ASDA (UK store) which learnt this lesson the hard way. 

Unfortunate for ASDA, funny for me. 

Die Burger Shaiks things up a little...

FCB Draft and Die Burger newspaper have come up with a nice little ad campaign to get people talking, which is in line with the "Praat Saam" slogan. Nice work guys, I like the way you are thinking. 

Good Work! 

Best thing I have seen, possibly ever.

Ah, what can I say about this ad - flip it, just watch. 

Done by Pool World Wide - You refer to the profecy of the agency that will bring balance to the force?

Music Friday time! Yeah!!!

F F B (Freeze, Flash Mob)

Found these flash mob videos using the technique of freezing to drive people crazy...

And another

Hee hee!

Nike Chosen - The Extended Remix

Earlier in tehe week we posted the new video for the new Nike Chosen caimpagn.  Nike have just released a extended remix of the video... Nike choose me!

A rule of life, longer is always better. 

Print Media innovation, Boom!

With lots of talk about print being dead and digital is booming, Peugeot Brazil took their print ad to the next level.  How do you turn a car ad into something special, this is how:

Nice work! 

How to make a boring product, umm interesting...

See if you can guess what product this ad is promoting before the last seconds of the video.

Frightfully good!

Nike - Just did it!

A picture paints a thousand words, but a video breeds a thousand emotions...

And sign!

The shweet, sweet ad.

Starburst America, together with TBWA New York have come up with a new TV ad for the juicy, tasty and delicous sweet that is Starburst.

The Sweet

The Ad

Very nice! 

The world is your playground.

So, flash mobs and street theatre is becoming more popular and brands should be taking advantage of these techniques in unique and memorable ways. 

Here is a group that specialise in this type of street entertaiment, they do unbranded entertainment, but think what this kind of group could do for your brand.

Fun right.  Sssshhhh!

Let's Play... Poolball!

Ok,I wouldn't blame you if you started to think I had a beer drinking problem, but this definietly, maybe the last beer ad for a while... a really didnt want another beer campaign, but this is just too good to not post. 

Question:  How do we sell more beer? 
Answer: Lets invent a game that every man will love. 

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Poolball is now touring around bars and pubs of Buenos Aires.

World Peas!

I just like it! 

From: The isn't happiness

A treat for the eyes and the ears.

Check this out.  It is cool. 

I will drink beer for you my love.

And now we all have the best excuse ever to go drinking.  Ladies, we are doing this for you.  What a great idea, why didnt I think of this.  A full campaign in all its glory.

And enjoy!  Well Done Argentina. 

Cadbury's latest production - a Glass and half full (or empty), depends on you.

So I saw this last night for the first time.

The whole ad series has been entertaining but, off the traditional approach of melted chocolate dripping on my TV screen.  Does it work and make me want to buy chocolate?  And Cadbury's chocolate at that?

What do you think? 

Words can work for you.

Check this video about the power of words and how words can work for you. 

This little video is based on a true story from a very well known interntional ad agency person.  Do you know who it is? 

Living life in the Fast Lane.

Ambient Marketing is becoming more popular, but does it really work?  The goal for any marketing campaign is to 1. Increase sales, 2. Brand reinforcement 3. The new goal - getting hits on Youtube (also the easiest to measure). 

So after all that is said, WHO CARES, Volkwagen UK launched the the New Polo GTI with a series of ambient marketing activations all called "The Fast Lane"...  Sit back and enjoy! 

Did it increase sales?  I doubt it.

Did it increase brand awareness?  Maybe?

Did it get lots of views on Youtube?  Hell yes!  

This is what golf should be about.

Can you imagine a shot? Let us know what you would like to do. Think any shot imaginable.

Something Serious for Wednesday: The mobile revolution is here. Are you involved?

The global mobile industry is huge and still growing.  Are you and your company ready for the next level?

Global mobile facts:
By 2013, 50% of global web traffic will come from mobile devices.
91% of mobile users consume Social Media on their mobile device.
Worldwide there are 5.3 billion mobile subscribers, that's 77% of the world population.
In 2010, Smartphone sales saw the strongest growth of all mobile devices.
SMS remains the king of mobile marketing and advertising with 6.1 trillion messages sent in 2010.
The SMS trend is expected to exceed 10 trillion by 2013.
Over 300,000 mobile applications were developed in the last 3 years.
The most used mobile applications are: Games, News, Maps, Social Media and Music.

An interesting video on Mobile consumption:

The ultimate friends test.

Deleting friends never tasted this good.

I wake up every morning with an election (poster).

The guys at Kalahari.net have done a good job at ripping off the currently, seen on every lightpost in town, politcal posters. It is clever, it is great! 

I like it! 

Adeas hope you are all voting on 18 May. 

If one thing doesn't work, use it all!

 If getting views on Youtube is what you are after then here are some techniques you can use to rack up the views.

We love ads, we love beer and we love beer ads.

The top 3 best brewed beer ads from around the globe:

And the number 1 ad goes to, check it!  It is totally worth it.

Just in case you want anything from Adeas... Use it, don't use it.

Music Friday!!!!!! Yeah!!!

I have no idea - but I smiled...

This is an ad and it is funny... it won awards. 

Tomorrow is, CLEAVAGE DAY!

So for a day which we think should be a public holiday, we have an activation idea that make we want to jump for joy.

Well executed, and thought out.

Enjoy, for more than just the 2 obvious reasons...

Red, Redder, Most Reddest ever!

As some of you might have heard by now, Vodacom is Red.  You might have seen one of the 8 bazzilion short ads they have been flighting on TV or the complete online takeover of many a news sites. 

Now the fun starts, which other brands have been having some fun with the new red Vodacom.

See for yourself who is playing this game of Red Rover...

Cell C, as you might have expected have come to the party...

See who else is playing.

Intel show the computer universe how it is done.

To build excitment around the 2nd generation Intel Core i5 Processor, Intel has launched an action-adventure video titled "The Chase".  The spot demonstrates the performance capabilities of the new processors by creating an action movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.

Computer geeks, you will understand the performance capablities.

Computer non-geeks, you will enjoy the video for the awesome-ness of it.

I want my internet to be like this... and taxis, too!

Ambient Life

Hot Wheels are going mad with ambient advertising. If you can recall they did a massive Hot Wheels laser show similar to the one done by Ralph Lauren; and now this very clever billboard...

Nice one guys! We at Adeas101 definitely like!

Fruit is good for you, right?

So, Smirnoff has a new range of fruit flavoured vodka called, Smirnoff Caipiroska.  For the launch of the 3 flavours, Lemon, Strawberry and Passion Fruit, Smirnoff decided the packaging had to be, the relevant fruit skins in a fruit crate... Very Nice JWT, very nice!  

Now have your daily allowance of fruit to stay, "hiccup!" healthly.

Wonderful, umm what was I saying, sorry I got a little distracted, oh yes, Wonderbra...

How do you make a product as ordinary and gender specific as a bra become appealing to both sexes?  Just ask Wonderbra.

Wanna see what else they have up there sleeves? 

Purrfectly executed!

As a copywriter I often get creative envy, especially when it's as good as this.

These were done for Avia Motor oil by an agency called Serviceplan in Munich Deutschland.

There's something rather fishy about these animals...

In an attempt by WWF to create awareness about these, not so cute, bluefin tuna that are sadly being fished to extinction, Ogilvy France created this very visual ad campaign that truly hits all the right notes.

Germany vs The Swedish... fight to the death.

So it seems Volvo have released a little ad to poke some fun at Merc.  Not sure the germans have a sense of humour yet? 

We have all seem the Merc ad, with "Sorry" to death.

Now see what Volvo have replied with.

A lesson in Dance by Tom Yorke

Usher's got nothing on Yorke.

Friday Music Fest

Fridays are the best, and that's why we will dedicate our fridays to bringing you some awesome music videos to make it even besterer. If you have any music videos that you'd like to see make the Friday Music Fest cut, then please, email us at adeas101@gmail.com.

Warning: This will get into your bones!

I dare you to keep your finger on the screen, come on you know you wanna!

Are you brave enough to keep your finger on the spot for the full ad.  Click on the video, make the screen full size and do what you told.  Then just enjoy (if you can).

This is Genius!  Skittles, you are my muse!

A little music to kick off your Thursday.

This guy is using a loop station, which is controlled by his feet, to record the sounds and then loop them to create this masterpiece. It's crazy good and if you like it you can download it here: http://www.thepetebox.com/pixiesdownload.htm

Bwha ha ha ha ha haaaaa!!!

This is too funny! I... can't....can't brea - brea - breathe!

When you manage to contain your laughter for long enough, be a sport and share it with your mates.

Your 10 step guide to blogging.

The 10 step guide to starting, writing, marketing and monetizing your company blog.

Step 1:  Determine why you are blogging.
- Build a brand?
- Generate leads?
- Generate direct sales?
- advertising revenue?

Step 2:  Determine the concept of your blog.

Step 3:  Will your blog be separated or integrated into your site?

7 Blogging mistakes that small businesses make.

The 7 deadly sins of blogging for small businesses:
1. Bad writing
2. Presenting instead of conversing
3. Being too promotional
4. Its about the people not the words
5. Lack of direction / strategy
6. Not utilizing your experience
7. Taking advantage of technology

Taken from INC.

Chuck Norris has nothing on The Most Interesting Man in the World!

Awesome concept - Check!
Incredible copy writing - Check!
Clever Humour - Check!
Pass on urge - Check!
Memorability - Check!
Sheer Genius - Check!
Chuck Norris ass kicking - Check!
Product I now want to try - Check!
Viral effectiveness - Check!

Now check it for yourself.

One of the most interesting ads in the world.

Mondays are all about DRAMA...

But we'll have none of that...

This was an advert for the Young Director Awards 2010 by TBWA.

Some MORE ads to pass the Fri "why is this day taking so long, can I go home already, wow time is passing by so slowly" day.

Too bad your clock isn't...

Some ads to pass the Fri "why is this day taking so long, can I go home already, wow time is passing by so slowly" day.

Cool drinks and chips is we need...

Pepsi first

Dorito's next - you have to love the pug attack one!

Conan the Entertainer!

American Express roped Conan O'Brien into an excellent ad campaign.  Not only does it advertise American Express and tell you what American Express is all about, it also advertises Conan and what he does... A Win / Win for all involved (plus I am pretty sure Conan didn't do this for free, cha ching).

The message is clear and the ads are entertaining... they work like they should.  Smooth as silk!

What do you think?

A good cause.

A nice campaign for a good cause.

Poached from Ads of the World

A poster paints a 1,000 words.

Some posters I found that got me thinking - which means they worked.

Wanna think some more?