Tomorrow is, CLEAVAGE DAY!

So for a day which we think should be a public holiday, we have an activation idea that make we want to jump for joy.

Well executed, and thought out.

Enjoy, for more than just the 2 obvious reasons...

Red, Redder, Most Reddest ever!

As some of you might have heard by now, Vodacom is Red.  You might have seen one of the 8 bazzilion short ads they have been flighting on TV or the complete online takeover of many a news sites. 

Now the fun starts, which other brands have been having some fun with the new red Vodacom.

See for yourself who is playing this game of Red Rover...

Cell C, as you might have expected have come to the party...

See who else is playing.

Intel show the computer universe how it is done.

To build excitment around the 2nd generation Intel Core i5 Processor, Intel has launched an action-adventure video titled "The Chase".  The spot demonstrates the performance capabilities of the new processors by creating an action movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.

Computer geeks, you will understand the performance capablities.

Computer non-geeks, you will enjoy the video for the awesome-ness of it.

I want my internet to be like this... and taxis, too!

Ambient Life

Hot Wheels are going mad with ambient advertising. If you can recall they did a massive Hot Wheels laser show similar to the one done by Ralph Lauren; and now this very clever billboard...

Nice one guys! We at Adeas101 definitely like!

Fruit is good for you, right?

So, Smirnoff has a new range of fruit flavoured vodka called, Smirnoff Caipiroska.  For the launch of the 3 flavours, Lemon, Strawberry and Passion Fruit, Smirnoff decided the packaging had to be, the relevant fruit skins in a fruit crate... Very Nice JWT, very nice!  

Now have your daily allowance of fruit to stay, "hiccup!" healthly.