World Peas!

I just like it! 

From: The isn't happiness

A treat for the eyes and the ears.

Check this out.  It is cool. 

I will drink beer for you my love.

And now we all have the best excuse ever to go drinking.  Ladies, we are doing this for you.  What a great idea, why didnt I think of this.  A full campaign in all its glory.

And enjoy!  Well Done Argentina. 

Cadbury's latest production - a Glass and half full (or empty), depends on you.

So I saw this last night for the first time.

The whole ad series has been entertaining but, off the traditional approach of melted chocolate dripping on my TV screen.  Does it work and make me want to buy chocolate?  And Cadbury's chocolate at that?

What do you think? 

Words can work for you.

Check this video about the power of words and how words can work for you. 

This little video is based on a true story from a very well known interntional ad agency person.  Do you know who it is? 

Living life in the Fast Lane.

Ambient Marketing is becoming more popular, but does it really work?  The goal for any marketing campaign is to 1. Increase sales, 2. Brand reinforcement 3. The new goal - getting hits on Youtube (also the easiest to measure). 

So after all that is said, WHO CARES, Volkwagen UK launched the the New Polo GTI with a series of ambient marketing activations all called "The Fast Lane"...  Sit back and enjoy! 

Did it increase sales?  I doubt it.

Did it increase brand awareness?  Maybe?

Did it get lots of views on Youtube?  Hell yes!