I have no idea - but I smiled...

This is an ad and it is funny... it won awards. 

Tomorrow is, CLEAVAGE DAY!

So for a day which we think should be a public holiday, we have an activation idea that make we want to jump for joy.

Well executed, and thought out.

Enjoy, for more than just the 2 obvious reasons...

Red, Redder, Most Reddest ever!

As some of you might have heard by now, Vodacom is Red.  You might have seen one of the 8 bazzilion short ads they have been flighting on TV or the complete online takeover of many a news sites. 

Now the fun starts, which other brands have been having some fun with the new red Vodacom.

See for yourself who is playing this game of Red Rover...

Cell C, as you might have expected have come to the party...

See who else is playing.

Intel show the computer universe how it is done.

To build excitment around the 2nd generation Intel Core i5 Processor, Intel has launched an action-adventure video titled "The Chase".  The spot demonstrates the performance capabilities of the new processors by creating an action movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.

Computer geeks, you will understand the performance capablities.

Computer non-geeks, you will enjoy the video for the awesome-ness of it.

I want my internet to be like this... and taxis, too!

Ambient Life

Hot Wheels are going mad with ambient advertising. If you can recall they did a massive Hot Wheels laser show similar to the one done by Ralph Lauren; and now this very clever billboard...

Nice one guys! We at Adeas101 definitely like!

Fruit is good for you, right?

So, Smirnoff has a new range of fruit flavoured vodka called, Smirnoff Caipiroska.  For the launch of the 3 flavours, Lemon, Strawberry and Passion Fruit, Smirnoff decided the packaging had to be, the relevant fruit skins in a fruit crate... Very Nice JWT, very nice!  

Now have your daily allowance of fruit to stay, "hiccup!" healthly.

Wonderful, umm what was I saying, sorry I got a little distracted, oh yes, Wonderbra...

How do you make a product as ordinary and gender specific as a bra become appealing to both sexes?  Just ask Wonderbra.

Wanna see what else they have up there sleeves? 

Purrfectly executed!

As a copywriter I often get creative envy, especially when it's as good as this.

These were done for Avia Motor oil by an agency called Serviceplan in Munich Deutschland.

There's something rather fishy about these animals...

In an attempt by WWF to create awareness about these, not so cute, bluefin tuna that are sadly being fished to extinction, Ogilvy France created this very visual ad campaign that truly hits all the right notes.

Germany vs The Swedish... fight to the death.

So it seems Volvo have released a little ad to poke some fun at Merc.  Not sure the germans have a sense of humour yet? 

We have all seem the Merc ad, with "Sorry" to death.

Now see what Volvo have replied with.

A lesson in Dance by Tom Yorke

Usher's got nothing on Yorke.

Friday Music Fest

Fridays are the best, and that's why we will dedicate our fridays to bringing you some awesome music videos to make it even besterer. If you have any music videos that you'd like to see make the Friday Music Fest cut, then please, email us at adeas101@gmail.com.

Warning: This will get into your bones!