World Peas!

I just like it! 

From: The isn't happiness

A treat for the eyes and the ears.

Check this out.  It is cool. 

I will drink beer for you my love.

And now we all have the best excuse ever to go drinking.  Ladies, we are doing this for you.  What a great idea, why didnt I think of this.  A full campaign in all its glory.

And enjoy!  Well Done Argentina. 

Cadbury's latest production - a Glass and half full (or empty), depends on you.

So I saw this last night for the first time.

The whole ad series has been entertaining but, off the traditional approach of melted chocolate dripping on my TV screen.  Does it work and make me want to buy chocolate?  And Cadbury's chocolate at that?

What do you think? 

Words can work for you.

Check this video about the power of words and how words can work for you. 

This little video is based on a true story from a very well known interntional ad agency person.  Do you know who it is? 

Living life in the Fast Lane.

Ambient Marketing is becoming more popular, but does it really work?  The goal for any marketing campaign is to 1. Increase sales, 2. Brand reinforcement 3. The new goal - getting hits on Youtube (also the easiest to measure). 

So after all that is said, WHO CARES, Volkwagen UK launched the the New Polo GTI with a series of ambient marketing activations all called "The Fast Lane"...  Sit back and enjoy! 

Did it increase sales?  I doubt it.

Did it increase brand awareness?  Maybe?

Did it get lots of views on Youtube?  Hell yes!  

This is what golf should be about.

Can you imagine a shot? Let us know what you would like to do. Think any shot imaginable.

Something Serious for Wednesday: The mobile revolution is here. Are you involved?

The global mobile industry is huge and still growing.  Are you and your company ready for the next level?

Global mobile facts:
By 2013, 50% of global web traffic will come from mobile devices.
91% of mobile users consume Social Media on their mobile device.
Worldwide there are 5.3 billion mobile subscribers, that's 77% of the world population.
In 2010, Smartphone sales saw the strongest growth of all mobile devices.
SMS remains the king of mobile marketing and advertising with 6.1 trillion messages sent in 2010.
The SMS trend is expected to exceed 10 trillion by 2013.
Over 300,000 mobile applications were developed in the last 3 years.
The most used mobile applications are: Games, News, Maps, Social Media and Music.

An interesting video on Mobile consumption:

The ultimate friends test.

Deleting friends never tasted this good.

I wake up every morning with an election (poster).

The guys at Kalahari.net have done a good job at ripping off the currently, seen on every lightpost in town, politcal posters. It is clever, it is great! 

I like it! 

Adeas hope you are all voting on 18 May. 

If one thing doesn't work, use it all!

 If getting views on Youtube is what you are after then here are some techniques you can use to rack up the views.

We love ads, we love beer and we love beer ads.

The top 3 best brewed beer ads from around the globe:

And the number 1 ad goes to, check it!  It is totally worth it.

Just in case you want anything from Adeas... Use it, don't use it.

Music Friday!!!!!! Yeah!!!