Living life in the Fast Lane.

Ambient Marketing is becoming more popular, but does it really work?  The goal for any marketing campaign is to 1. Increase sales, 2. Brand reinforcement 3. The new goal - getting hits on Youtube (also the easiest to measure). 

So after all that is said, WHO CARES, Volkwagen UK launched the the New Polo GTI with a series of ambient marketing activations all called "The Fast Lane"...  Sit back and enjoy! 

Did it increase sales?  I doubt it.

Did it increase brand awareness?  Maybe?

Did it get lots of views on Youtube?  Hell yes!