Ok,I wouldn't blame you if you started to think I had a beer drinking problem, but this definietly, maybe the last beer ad for a while... a really didnt want another beer campaign, but this is just too good to not post.
Question: How do we sell more beer?
Answer: Lets invent a game that every man will love.
Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer.
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club.
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Poolball is now touring around bars and pubs of Buenos Aires.
This is brilliant. Ethan would love it
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