This is what went down:
This is what I thought of the flash mob launch idea:
Still a nice try!
What do you think?
Tuesday, March 15, 2011
Flash, ah ha, in Woolworths!
So a few weeks ago, Woolworths decided to launch their new range of boots with a flash mob dance scene in the Woolworths Store in Canal Walk.
This is what went down:
Although I love the idea of the Flash Mob and wish more companies would use the concept, I think Woolworths missed the boat a little. The point of a Flash Mob is to reinforce your brand or product and I think the launch of the Woolworths boots were missed - not in an EPIC FAIL way, but it a MEDIOCRE FAIL way. Next time make sure you get your message across.
Still a nice try!
What do you think?
This is what went down:
Still a nice try!
What do you think?
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