Your 10 step guide to blogging.

The 10 step guide to starting, writing, marketing and monetizing your company blog.

Step 1:  Determine why you are blogging.
- Build a brand?
- Generate leads?
- Generate direct sales?
- advertising revenue?

Step 2:  Determine the concept of your blog.

Step 3:  Will your blog be separated or integrated into your site?


Step 4:  Decide what you will write about.

Step 5:  Determine your process.

Step 6:  Design your blog.

Step 7:  Building your blog.

Step 8:  Marketing your blog.

Step 9:  Monitor your traffic and analyze your success.

Step 10:  Monetize your blog.

Taken from INC.