1. Facebook Is Least Effective At Direct Sales
2. Create A Greater Volume Of Ads That Target Less People
3. Friend Users Before You Sell To Them
4. Understand Your Market
5. Set Advertising Budgets With A Goal In Mind
6. Monitor Your Ad Performance And Adjust Accordingly
7. Test Landing Pages Versus Facebook Pages
8. Split Test Ads By Demographic
9. Develop Creative Ad Copy
10. Don’t Over Target
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