Found this online and thought it was a classic example of how to take advantage of a theme, Valentines Day, to boost sales and allow chocolate lovers to get interactive with your brand.
M&M's have taken what many companies find hard to do and made it easy... Personalising the product according to what you want! Go online, give M&M's the messages you want and hey presto, you have M&M's with a message from you, to you Valentine... M&M have an increase in product sales and an increase in website traffic. All in a days work.
Check out the M&M ad used for Valentines Day.
M&M have an increase in product sales and an increase in website traffic. All in a days work.
What would you write on your M&M's?
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